(Vampyre, Vampir, Upiór, Upir', Upyr)
In the wake of Twilight and its ongoing mania topped with True Blood as well as the push to re-vamp (pun intended) Anne Rice's vampire chronicles and Johnny Depp cast as the popular vampire, Barnabas, in Dark Shadows, the blood-sucking franchise is moving forward full steam ahead. People seem to lurk in the shadows, like the famous fanged ones, waiting to take a bite out of whatever form of media produces the next vampire story. But the question remains- why do people flock to see these leeches in action? Maybe it's their animal chemistry or maybe they've glamoured us with their magic. But the fact remains- people would bare their necks to anything vampire.
Vampires have been in the media for centuries. The first documented use of the word vampire was in 1047 AD when a Russian church priest cited his name as "Upir' Likhyi " or "the wicked vampire". In European countries around 1718, official city documents recorded the local practice of digging up bodies and "killing the vampires." But looking even deeper into history, we find vampirism as far back as Greek and Roman times where they documented creatures that had a lot of vampiric qualities, oft times depicted on pottery. Yet they did not bare the name "vampire" back then. The only term they could identify with such a creature was demon or devil. In
Presently, vampires still steal the spotlight (or moonlight) though are treated in a much different way. Unlike in centuries past where the vampire was to be exterminated and feared, they seem to captivate and titillate the human psyche of today. Why the change? Perhaps it is what the vampire has come to represent in today's media: forbidden temptations. And, as we learned from Eve, something that is forbidden is very alluring. The bad boy/girl image has always fascinated people. We are drawn to them because these "rebels without a cause" represent the high stakes (no pun intended) danger, chaos, and darkness that we yearn to acknowledge yet keep shackled deep inside us. In an ethical, upright society, displaying anything that goes against the structure's mores or represents vice is considered uncouth and immoral. Yet vampires live their lives free of human structure and unreservedly tap into their darker side. We all harbor this darkness, but do not dare touch it or encourage it. The vampire encompasses forbidden pleasure, unfettered living, control, immortality, desirability, and usually extensive wealth. These are all things that we yearn to possess. So when they are all embodied in one being, that one being is ultimately attractive.
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